Willingness to purchase and to pay a price premium for apartments with exterior green walls

Michal Roffe @Tamar Trop

https://lnkd.in/dX2CW8Rt

This study constitutes the first empirical investigation into the willingness of prospective homebuyers to purchase newly built apartments featuring a hydroponic living wall, the price premium (PP) they are willing to pay and the factors influencing their motivation. 

Based on an online survey among a nationally representative sample of Israeli adults, findings reveal that despite 84% being unfamiliar with GWs, 63% expressed interest in living in a GW-integrated building and were willing to pay an average PP exceeding 5%. This may reflect a general openness to innovative and sustainable architectural trends, despite limited prior knowledge.